I’ve spent the last decade crafting and managing powerful, narrative-driven digital campaigns for more than 100 companies and brand partners. My work has generated over a billion impressions and led to more than $200 million in attributed revenue. Are you looking to build engaged communities and elevate the presence of your brand in a crowded digital landscape? Let’s connect.
Select Campaigns
Nike x Hibbett
Creative Ideation, Editing, Campaign Rollout, Talent Collaboration, Copywriting, Analysis
With the "Different Out Here" and "Yardrunners" campaigns, I helped introduce over 2 million NIKE fans to the newest generation of hoopers and history makers.
Hodinkee x Ed Sheeran
Short-form Video Editing, Omni-channel Campaign Management, External Collaboration, Copywriting, Analysis
For the launch of this series, we pulled out all the stops, delivering 4 million impressions with a never-before-seen look at the watch collection of Ed Sheeran.
California
Closets
Ad Campaigns, Short-form Video Editing, Script Curation, Agency Management, Copywriting, Budget Mgmt, Analysis
My prospecting and retargeting focused ads for California Closets increased online consultation requests by 110% in a single year.
Social Copy Examples
A cult classic comes out of retirement - bellbottoms not included.
@VacheronConstantin has announced a new version of the 222 in yellow gold, keeping many elements of the original 70s design intact. But what's under the hood may surprise you.
More on HODINKEE now.
Built for the streets, ready for any weather. The Jordan City Boot in black/cool grey delivers classic Jumpman attitude with a rugged edge.
Grab a pair and flex your fit at the
Six cities. Three continents. One out-of-this-world watch release.
HODINKEE was on-site to watch the MoonSwatch madness unfold. @glassofmilt and @jestacey have more at the link in bio.
Seasonal faves in all your favorite shades
Look cool and stay warm in the latest jackets, hoodies, and more from Hollister. Tap to shop.
Gifts for your heart and sole
The #Nike Valentine's Dunk and V5 RNR are available now in kids sizes
Become the life of any party with catering options from Chick-Fil-A. From nugget trays to cookie plates, we have everything you need to keep your guests coming back for seconds...and thirds...
A piece built for a king
@kingjames pulled up to the Super Bowl sporting the year's most talked about watch on his wrist. At the link, revisit everything we know about the Patek 'Tiffany' Nautilus.
Designing a home away from home.
Emmy-winning television host and design expert Bobby Berk recruited California Closets LA to transform the primary closet of his firm's new headquarters into functional work storage. Discover the project at the link.